Alex Zank was the data editor with Lessiter Media, contributing primarily to the Farm Equipment and Ag Equipment Intelligence titles. Previously, he has worked for a construction trade publication and a number of community newspapers. He is a journalism/political science graduate of the University of Wisconsin-Eau Claire.

Dealership Minds Summit: Maximizing Your Marketing Budget, ROI

Dealers says they are increasing the amount they spend on digital marketing and that digital marketing doesn't bring success on its own, but requires a targeted, content-driven approach.

Dealers Sound Off on Survey Results

By Alex Zank posted on August 3, 2018

The opinions vary, but one point is clear: Dealers have strong feelings about the EDA Dealer-Manufacturers Relations Survey.

OPE Manufacturers Continue Upward Trend in Dealer Relations

The segment improved satisfaction ratings in the 2018 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey, increasing steadily since 2014.

Outdoor Power Equipment (OPE) manufacturers are continuing to improve their status with dealers, according to the 2018 Equipment Dealers Assn.’s (EDA) 2018 Dealer-Manufacturer Relations report.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Alex Zank

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