Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

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Season-to-Season

Matching Customers with the Right Product All Year Long

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series.
Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series.
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[Webinar] Drivers of the Business: Financial Metrics for the Non-CPA

During this webinar, Mike Hedge reviews how basic financial statements fit together and what they measure. He also introduces a few key metrics that he believes are key to helping dealers maintain a healthy business for the long run. This live event took place at 2:00 p.m. CDT on April 26, 2016. [To view any of our webinar replays, you must be logged in with a free user account.]
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Market Opportunities: Exploring the Rural Lifestyle Market

A look back at how the market has changed over the last decade through the “Market Opportunities” series.
The markets served by rural lifestyle dealers are far and wide. The customer base can range from professionals who know the equipment they need to keep their businesses running and profitable to inexperienced homeowners who require a lot of guidance and education.
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[Webinar] Strategies for Marketing Used Equipment

This Farm Equipment webinar event featured insights from Greg Peterson, known in the industry as Machinery Pete, and Rick Vacha, regional sales manager with Ritchie Bros. Auctioneers’ ag division. The presenters discussed the current used farm equipment market and how farm equipment dealers can market their used equipment and use auctions to their advantage. [To view any of our webinar replays, you must be logged in with a free user account.]
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