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Industry Perspectives

Q&A with Wells Fargo’s Mike Horak

Mike Horak is president of Wells Fargo Commercial Distribution Finance’s outdoor products group and he shares his perspective on the state of the industry and how independent dealers can win over mass retailers.
By Lynn Marcinkowski Woolf posted on October 16, 2017 | Posted in Best Practices
Rural Lifestyle Dealer recently talked with Mike Horak, head of Wells Fargo Commercial Distribution Finance's outdoor products group, about the state of the industry and advantages that dealers shouldn’t overlook when competing with mass retailers.
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Lynn Woolf

What if Walmart Started Selling Compact Tractors?

Another box store has started selling compact tractors. There will always be competition from mass retailers, so you need to know what you sell that they don’t.
By Lynn Marcinkowski Woolf posted on August 28, 2017 | Posted in Dealership Marketing
Another box store announced that it is selling tractors — this time, it’s Rural King. The company has started branding TYM tractors and began selling 10 models ranging from 19-55 horsepower at 7 pilot stores this spring, with plans to sell throughout its 100-store network.
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Videos

RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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