The spring issue of Rural Lifestyle Dealer gives you the information and strategies you need to continue making the most of 2014. View our digital edition for useful links and bonus content. The searchable, "shareable" format makes it a powerful complement to the print issue. View now.

Define success for your people, strategies, execution and cash flow.

As many of the game bird hunters among your customers can attest, success can often be measured in the ability to anticipate. Wall Street traders and military strategists may have the same advice. Know where your target is headed and then get there first, with your bead, your investment or your troops.

"Advertising can bring people in the door, but your staff needs to cement the relationship."

Jim Mayfield, president of Rainbow Ag, says he has been able to achieve three consecutive years of record sales and profitability for his California-based dealership by following a formula familiar to business owners.