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Think More Like Educators

May 18, 2015 | Posted in Niche Markets

Mike Wiles explores dealership challenges and strategies in his new "Managing the Store" column for Rural Lifestyle Dealer. His column in the spring issue looks at how dealers can survive in the new retail environment.

From the Desk of Lynn Woolf

Welcome Tractor Supply Customers

By Lynn Marcinkowski Woolf posted on February 15, 2015 | Posted in Dealership Marketing

Source: Lynn Woolf, Managing Editor of Rural Lifestyle Dealer

The same Tractor Supply that opened 107 locations in 2014 alone faced the business reality of closing a store this past week.

From the Desk of Lynn Woolf

Does Your Dealership Have a 'Next Generation?'

By Lynn Marcinkowski Woolf posted on October 6, 2014 | Posted in Event Coverage

Consolidations and acquisitions have strengthened dealerships in many ways, but also made it much more complicated to plan for the next generation of owners. And, even those smaller family dealerships may discover the next generation thinks their future is outside the dealership.

View the Digital Edition of the Spring Rural Lifestyle Dealer

May 5, 2014 | Posted in Rural Lifestyle Market

The spring issue of Rural Lifestyle Dealer gives you the information and strategies you need to continue making the most of 2014. View our digital edition for useful links and bonus content. The searchable, "shareable" format makes it a powerful complement to the print issue. View now.

Take the Lead: Assess and Take Action

By Monte Wyatt posted on October 21, 2013 | Posted in Rural Lifestyle Market

Define success for your people, strategies, execution and cash flow.

Marketing Matters: Make Your Dealership Vital

By Todd Foltz posted on August 1, 2013 | Posted in Dealership Marketing

As many of the game bird hunters among your customers can attest, success can often be measured in the ability to anticipate. Wall Street traders and military strategists may have the same advice. Know where your target is headed and then get there first, with your bead, your investment or your troops.

Todd Foltz on Advertising

May 31, 2013 | Posted in Dealership Marketing

"Advertising can bring people in the door, but your staff needs to cement the relationship."

Achieve Your Goals by Sharing Financial Metrics With Your Entire Team

By Lynn Marcinkowski Woolf posted on December 14, 2012 | Posted in Best Practices

Jim Mayfield, president of Rainbow Ag, says he has been able to achieve three consecutive years of record sales and profitability for his California-based dealership by following a formula familiar to business owners.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.