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Rural Equipment Intelligence

Dealer Revenue Sources Vary by Region

By Dave Kanicki posted on July 23, 2019 | Posted in Data & Forecasts

What percentage of annual revenues is derived from production farming, hobby farms/large property owners, etc.? Check out this data.

Kioti Announces ‘Treat You Like Dirt’ Ad Campaign

August 21, 2018 | Posted in Manufacturer News

Kioti is introducing its new campaign that focuses on what tractor owners prioritize most — hard, dirty work on their land.

Branson Tractors to Introduce 12 New Tractor Models this Year

March 28, 2018 | Posted in Manufacturer News

Branson Tractors recently highlighted new options for its 10 and 15 series of tractors at the National Farm Machinery Show.

Kioti's New Factory Cab CK35 & 4010 Series

March 8, 2017 | Posted in Manufacturer News, Product Innovations

Kioti's Scott Brush introduces the new CK3510SE HC and CK4010SE HC tractors featuring factory-installed cabs and new standard options to suit the everyday needs of the hobby farmer.

DTC Farms More Likely to Survive than Those Using Traditional Distribution Channels

April 23, 2016 | Posted in Data & Forecasts

As the market for local foods continues to expand, the customer base for many rural lifestyle dealers includes direct-to-consumer (DTC) farms. Comparing data from USDA’s 2007 and 2012 (most recent data) Census of Agriculture show DTC farm operations with DTC sales of food increased from 116,733 to 144,530. At the same time, the number of farmers’ markets grew to 8,268 in 2014, up 180% from 2006.

Bidders Line Up to Buy Branson Tractors’ Parent

April 23, 2016 | Posted in Manufacturer News

Preferred bidders are being lined up to acquire Kukje Machinery Co., the South Korean agricultural equipment manufacturer whose tractors are sold under the Branson name in the U.S. and other markets.

Seizing Opportunities in the Rural Lifestyle Segment

Rural Lifestyle Dealer marks its 10th anniversary of helping dealers earn more business from the rural equipment buyer.

By Lynn Marcinkowski Woolf posted on January 25, 2016 | Posted in Rural Lifestyle Market

Production ag has always been the lifeblood of equipment dealerships, but about a decade ago, a new segment was gaining attention among dealers, manufacturers and the ag journalists at Lessiter Publications (now Lessiter Media).

Market Highs & Lows of the Past Decade

January 25, 2016 | Posted in Data & Forecasts, Rural Lifestyle Market

Unit sales of compact tractors have been the historical bell weather used to gauge the general health of the rural lifestyle segment of the farm equipment business. As Rural Lifestyle Dealer marks its 10th year, it seems appropriate to review how the market for small farm tractors has fared over the last decade.

How to Sell

Handling Animal Feed Adds Another Dimension to Equipment Sales

Selling animal feed as a diversification strategy gives customers reasons to return often to your dealership.

By Leslie Shalabi posted on July 11, 2012 | Posted in Niche Markets

Many of your customers have made the lifestyle choice to buy property in the country and move back to the land. And your dealership has successfully helped them buy and service the equipment they need to manage their property. But would you be able to lend a hand if they pulled up to your dealership with a baby goat in the backseat of their car?

Business Executive Seeks 'Deafening' Silence on 75 Mountain Acres

By Mike Lessiter posted on April 22, 2008 | Posted in Rural Lifestyle Market

Small business owner Bob Garner found a piece of property that was literally worth moving over the mountain for. He had heard that a cattle ranching family's estate plan included the sale of 600 range acres.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.