How Consumers Plan to Research & Purchase Gifts this Season

November 17, 2017 | Posted in Rural Lifestyle Market

Knowing the four kinds of shoppers can help direct your retail sales efforts at the holidays and all year long.

Retail Rules: Uncluttering Your Dealership

Jennifer Robison of Robison Retail Results answers a dealer’s question about a cluttered showroom and discusses how to create a “shoppable” retail environment.

By Jennifer Robison posted on November 7, 2017 | Posted in Best Practices

Jennifer Robison of Robison Retail Results answers a dealer’s question about a cluttered showroom and discusses how to create a "shoppable" retail environment.

How to Sell: Finding Success with Niche Products

Since the beginning of Rural Lifestyle Dealer, dealer-to-dealer advice has helped many enhance selling strategies and increase profits.

By Mike Wiles posted on January 25, 2016 | Posted in Niche Markets, Dealership Marketing

The goal of Rural Lifestyle Dealer’s “How to Sell” articles over the years has been to disseminate sales practices to help you sell more. By sharing the wisdom of your peers, we hope to help you increase sales and profits from niche rural lifestyle equipment.

Rural Lifestyle Dealer of the Year 2012: Mid-State Equipment

By Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Best Practices

Mid-State Equipment's success in the rural lifestyle market comes down to one word: Focus. Focus on the rural lifestyle customer. Focus on customer satisfaction. Focus on performance metrics to guide dealership strategies. This Wisconsin-based John Deere dealership is Rural Lifestyle Dealer's 2012 Dealership of the Year.

Videos

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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