"Years ago, I shared an idea I thought could help equipment dealers profit off 'guys like me.' Disgusted with the attitude of the sole equipment dealer in my suburban Milwaukee town of 41,000, I had little choice but to go to an independent mobile service guy for my trusty Dixon ZTR."

Connor Tractor has only been open for business for 18 months, but in that time owner Jeremy Connor has improved their unit sales, been named to a  “40 under 40” list locally and was named best agricultural dealer in the 352 area code.

Mid-State Equipment's success in the rural lifestyle market comes down to one word: Focus. Focus on the rural lifestyle customer. Focus on customer satisfaction. Focus on performance metrics to guide dealership strategies. This Wisconsin-based John Deere dealership is Rural Lifestyle Dealer's 2012 Dealership of the Year.