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Briggs & Stratton Names Kumbier President of Turf & Consumer Products

February 25, 2022 | Posted in Manufacturer News

Briggs & Stratton today announced that Michelle Kumbier has joined the Company as Senior Vice President & President of its Turf & Consumer Products business, which consists of the Company's Ferris, Snapper, Simplicity, Billy Goat, Victa and Branco brands of commercial and residential outdoor power equipment.

5 Questions with Kubota Dealer Doug Nord

Doug Nord, president of Nord Outdoor Power, Bloomington, Ill., shares his thoughts on the current rural lifestyle market, the most innovative products of the last decade and the product innovations he hopes to see in the next 10 years.

By Sarah Hill posted on October 26, 2021 | Posted in Best Practices, Rural Lifestyle Market

Industry Q&A

Dealers Weigh In On Who Will Buy Briggs & Stratton’s Turf Lines

By Kim Schmidt posted on July 14, 2020 | Posted in Manufacturer News, Rural Lifestyle Market

In March, Briggs & Stratton announced plans to divest its turf product lines, which includes lawn and garden and turf care equipment sold under the Ferris, Billy Goat, Simplicity, Snapper, and Snapper Pro brands.

Who Will Buy Briggs & Stratton Turf Lines?

July 6, 2020 | Posted in Manufacturer News

Looking Back with Will Coates, Former Billy Goat President

Billy Goat Celebrates 50 Years

See the decisions, insight and leadership that helped the turf and debris management manufacturer expand its niche products to a global distribution.

By Lynn Marcinkowski Woolf posted on October 30, 2019 | Posted in Manufacturer News, Niche Markets

Billy Goat Industries is celebrating its 50th anniversary, boasting a portfolio of 11 debris and turf management products (some 90 SKUs) sold in North America and around the world. The company’s success attracted the attention of Briggs & Stratton, which acquired it in 2015.

Billy Goat Industries Introduces the All New Next Gen 25" Width Plugr Aerator for Unprescedented Aeration Productivity

October 19, 2018 | Posted in Manufacturer News

Source: Briggs & Stratton

Ideal for commercial applications, the Next Gen 25-inch PLUGR offers up to 42,550 sq. ft. of aeration per hour in a single pass and an estimated 30-plus percent greater return on investment versus traditional drum units.

Billy Goat Hurricane Stand-On Blower Adds the Next Level of Cleanup Productivity to Its Blower Lineup

October 18, 2018 | Posted in Manufacturer News, Blowers

Source: Briggs & Stratton

Billy Goat broadens its world class Force pedestrian blower line starting in January 2019, with the new addition of the Hurricane X3 and Z3 zero turn radius stand-on blowers for the largest line of blowers on the market.

Kansas Golf and Turf: Selling Specialty Equipment

By Lynn Marcinkowski Woolf posted on September 12, 2018

Salesperson Jeff McDonough recently traveled 160 miles to do an on-site equipment demonstration. That trip led to a sale and the practice has paid off other times as well.

Dealer Profile

Martin Implement Devises New Rules of Engagement

The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.

By Gregg Wartgow posted on August 6, 2018 | Posted in Best Practices, Dealership Marketing

The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.

What Rural Lifestylers Want From You

Rural Neighbors Pool Resources

Missouri large property owners purchase equipment together to get the specialty equipment they want, while splitting the cost.

By Lynn Marcinkowski Woolf posted on August 4, 2018 | Posted in Niche Markets, Rural Lifestyle Market

A simple question across a property line, “Do you like this fence?” has led to an equipment purchasing partnership between large property owners Michael Woolf and Russ and Cynthia DeTrempe of Hartsburg, Mo.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.