Dealers Rate Customer Loyalty

By Lynn Marcinkowski Woolf posted on April 26, 2018 | Posted in Data & Forecasts

Nearly 60% of dealers say customers have a brand in mind most of the time or almost always when they visit their dealerships, according to Rural Lifestyle Dealer's 2018 Dealer Business Trends & Outlook Report.

Trends to Watch

Take Advantage of Brand Preferences

By Lynn Marcinkowski Woolf posted on April 20, 2015 | Posted in Dealership Marketing

More than half of the customers who enter a rural lifestyle dealership have a brand in mind most of the time or almost always. This gives salespeople a head start in making the sale. They can start talking needs and solutions with customers, knowing they already may be sold on the manufacturer.

Brand Loyalty: Is It Dead?

By Dave Kanicki posted on June 6, 2011 | Posted in Best Practices, Dealership Marketing

If you can't change what you sell, you absolutely need to change how you sell it.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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