This Week's Lineup:

• Tractor Company Makes Big Name with Compact Machines in North Carolina
• ‘Losing’ Time in the Service Department is the Same as Sales Losing a Unit
• Messick’s 2025 Tractor Light Show
• Our Favorite of this Jon Hamm Meme — Spoiler: It Involves a Tractor

LS Tractor USA recently received the North American Equipment Dealers Assn.'s Dealer's Choice Award for tractor manufacturers, a noteworthy accomplishment since U.S. operations were just established in 2009. Chief Executive Officer Deryk Johannes credits four main reasons for why he thinks dealers recognized the company: Quick delivery of inventory; tractors that deliver more value; unique marketing support, and lean management.