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From the Desk of Lynn Woolf

Skip the High Five: Don't Celebrate a Sale in Front of the Customer

By Lynn Marcinkowski Woolf posted on September 8, 2014 | Posted in Best Practices

I love my role as editor of Rural Lifestyle Dealer and finding ways to help you be more successful. That means whenever I'm making a larger purchase of any item, I scrutinize the process for ideas to share with you.

Exmark "Time for a New Ride" Program Targets Farm and Acreage Owners

August 12, 2014 | Posted in Rural Lifestyle Market

Exmark today announced its "Time For a New Ride" fall promotion. It makes now the best time to buy a new Exmark zero-turn mower for your mowing needs, with rebates of up to $500 on the company's most popular models, available 42 Months Special Financing* on eligible purchases of $1,500 or more with your Exmark credit card, and extended warranty terms.

How to Sell

Boost Rotary Cutter Sales with Basic, Yet Strategic, Tactics

Selling this basic implement should be simple, but don't let the sale end there. Use this necessity purchase to build customer relationships.

By Cat Poland posted on January 29, 2014 | Posted in Best Practices

Selling this basic implement should be simple, but don't let the sale end there. Use this necessity purchase to build customer relationships.

Hustler Turf to Add UTV Line

October 25, 2013 | Posted in Manufacturer News

Hustler Turf Equipment is pleased to announce it has purchased a utility vehicle product line from a European construction equipment manufacturer. Hustler has acquired tooling and design for the utility vehicle, with plans to expand its line of products.

Riesterer & Schnell Purchases Faivre Implement

January 11, 2013 | Posted in Dealer News

Riesterer & Schnell, a John Deere dealership group with several locations in Eastern, Northeastern and now Central Wisconsin, purchased Faivre Implement's two John Deere dealerships in Stevens Point and Westfield, effective January 2, 2013.

From the Desk of Michael Ellis

A Simple Gesture Can Earn More Business

By Michael Ellis posted on March 26, 2012

It's probably been 20 years or so, but I still remember it vividly. I had just bought my first car and a few days later in the mail I received a note from the dealership along with a small tin of chocolate covered peanuts thanking me for the purchase.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.