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Dealer Profile: Making the Most of Opportunities

Lane Tractor Sales builds business by offering competitive prices, a large inventory and finding new ways to expand.
Mike Lane started his dealership 16 years ago and now serves as the West Coast distribution hub for LS Tractors. He says he’s built his dealership, Lane Tractor Sales of Los Molinos, Calif., by offering a large inventory of price-competitive and reliable equipment — and making the most of opportunities.
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