Surveys show that a store’s appearance heavily influences a customer’s impression of and likelihood to purchase from the dealership.

Surveys show that a store’s appearance heavily influences a customer’s impression of and likelihood to purchase from the dealership.

Your outside display conveys something to everyone who drives into or past your dealership. It sends a message about who you are and what products you believe in and can have a huge impact on what you sell. Those messages can be detrimental to your image or enhance your image. Here are examples of both.

The next time you drive into your dealership’s lot, pretend you’ve never been there before and just look at the way the inventory is organized. What does your lot say about your business?