The Wickham family built a lucrative dealership serving Colorado farmers. Now, new market segments and an acquisition are fueling another generation of growth.
The Wickham family built a lucrative dealership serving Colorado farmers. Now, new market segments and an acquisition are fueling another generation of growth.
As the rural equipment segment grows, customer needs and buying preferences evolve. If you’re a dealer, can I ask you to share your thoughts to this question?
Your dealership’s future is affected by decisions you’re making today, so developing a long-term plan is a “must” to avoid as many missteps as possible.
Consolidations and acquisitions have strengthened dealerships in many ways, but also made it much more complicated to plan for the next generation of owners. And, even those smaller family dealerships may discover the next generation thinks their future is outside the dealership.
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