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2024 Dealership of the Year

WCTractor Invests in Rental, Young Leadership & Remote Service for Success in 2024

With a 44 year old owner, 10 stores & aggressive growth plans, WCTractor aims to expand in several directions to advance its business
By Ben Thorpe posted on February 22, 2024 | Posted in Best Practices, Dealership Marketing, Rural Lifestyle Market

When WCTractor Owner Chris Wackman first bought the dealership in 2014, he had zero experience in selling equipment. In fact, he came from a family of oil barrel manufacturers and had been the fourth generation to run that family business.


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Dealer Profile

Killians: Creating the Experience

By Gregg Wartgow posted on March 16, 2018 | Posted in Best Practices
Killians Inc. of Hickory, N.C., is a family-owned dealership that was founded in 1963. Sharon Killian Radke and Susan Killian Kirby are the third generation owners, with the fourth generation now taking a role in marketing and sales.
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Lynn Woolf

Tune in to ‘Measuring Up: Dealers Share Performance Data’

RLD launches its quick-read “Measuring Up” series evaluating data from United Equipment Dealers Assn.’s Cost of Doing Business Study. See how you compare with business metrics from other dealerships.
May 8, 2017 | Posted in Data & Forecasts
RLD launches its quick-read “Measuring Up” series evaluating data from United Equipment Dealers Assn.'s Cost of Doing Business Study. See how you compare with business metrics from other dealerships.
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Videos

RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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