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Figuring…

By Tim Brannon posted on September 10, 2024 | Posted in Best Practices, Rural Lifestyle Market

This Labor Day, I took the opportunity to start harvesting one of the best corn crops we have ever been blessed with on our farm. The yield monitor on this 25-year-old machine consistently was north of 200 bushels per acre on non-irrigated West Tennessee soil. Wow.

2024 Dealership of the Year: WCTractor

[Video] Investing in Rural Lifestyle Remote Service

September 9, 2024 | Posted in Best Practices

WCTractor Owner Chris Wackman explains why the company is making a push into remote rural lifestyle service for its customers.

2024 Dealership of the Year: WCTractor

[Video] The Benefits of a Young Leadership Group

September 9, 2024 | Posted in Best Practices

WCTractor Owner Chris Wackman explains how the company benefits from having a younger team of leadership, where the youngest is 37 and the oldest is 58.

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2024 Dealership of the Year: WCTractor

[Video] WCTractor's Top Concerns for 2024

September 9, 2024 | Posted in Best Practices

WCTractor Owner Chris Wackman goes over what concerns he has for the company in 2024, including managing inventory levels and potential uncertainty caused by the upcoming election.

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2024 Dealership of the Year: WCTractor

[Video] Why 2024 is WCTractor's 'Year of the Rental'

September 9, 2024 | Posted in Best Practices

WCTractor Owner Chris Wackman explains why the company is calling 2024 "The Year of the Rental" as it focuses on this aspect of its business. WCTractor faces tough competition, including rental powerhouse United Rentals.

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2024 Dealership of the Year: WCTractor

[Video] Why WCTractor's Managers Follow Up with Customers

September 9, 2024 | Posted in Best Practices

WCTractor Owner Chris Wackman explains why the company focuses on having sales managers follow up with select customers on a weekly basis. Customers are asked what might have been improved in their experiences with the company, which WCTractor then makes an effort to correct.

Dealership Minds Summit Knowledge Benefits Farmers, Too

By Paul Wallem posted on September 9, 2024 | Posted in Best Practices, Event Coverage

I spent a day and a half at the Dealership Minds Summit in Madison, Wisconsin in early August. It's an annual program for dealerships -- that I believe will benefit all farmers, too.

Prevent Turnover or Prepare for Turnover – Part 2

By Dean Devore posted on September 5, 2024 | Posted in Best Practices

As discussed in Part 1, we must try to prevent turnover. However, if we listen to the research, we will spend more time preparing for turnover than trying to prevent it.

Prevent Turnover or Prepare for Turnover – Part 1

By Dean Devore posted on August 30, 2024 | Posted in Best Practices

When it comes to your parts department you should spend as much, or more time, preparing for turnover.

Dealing with Politics in Sales

By Tim Brannon posted on August 19, 2024 | Posted in Best Practices, Rural Lifestyle Market

As we talk to our customers, just about everyone asks, "Did you see or hear what so and so politician or newscaster said?” As we try to apolitically answer, we desperately search which camp one comes from so the customer doesn’t have objections to buying from us

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Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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