Rural Lifestyle Dealer’s series, “Season-to-Season,” digs into the seasonal challenges and opportunities dealerships face in a typical year. In an intensely competitive market, Zimmerer Kubota has prospered by serving a diverse array of markets and keeping customers as the #1 focus.
Zimmerer Kubota
Fort Worth, Texas
Founded: 1979, with a 26,000 square-foot main store in Fort Worth, as well as stores in Denton (1989), Gainesville (2011), Decatur (1999) and Cleburne (1986)
Ownership: Brothers Sam and Larry Zimmerer, 25% each; brother Leonard, 50%
Location: Main store near the I-35/820 interchange in Fort Worth. The Denton, Gainesville and Decatur stores are north of the city. The Cleburne store is south of the city. Lines: Kubota, Land Pride, Rhino, Bush Hog, Scag, Honda, Stihl, Houle, Shindaiwa, Terrain King and Mill Creek
Challenge & Solution: Zimmerer Kubota & Equipment uses comprehensive inventories, aggressive branding and knowledge of diverse markets to thrive in an intensely competitive market.
Winter 2015: Being the Customers' 'Best Choice'
In an intensely competitive market, Zimmerer Kubota has prospered by serving a diverse array of markets and keeping customers as the #1 focus.
Spring 2015: Cracking the Municipal Code
Zimmerer Kubota & Equipment turns little known ‘buy boards’ into a valuable resource for increasing equipment sales and service revenue.
Summer 2015: Building a Dealership’s Brand — Front to Back
Investing in a robust website and computer network is helping Zimmerer Kubota & Equipment improve its business intelligence and boost connections with its customer base.
Videos |
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What it Takes to be a Kubota Certified Dealership |
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Succeeding With Rental Programs |
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Getting Involved with Buy Boards |
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Zimmerer Kubota's Competitive Differences |
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Zimmerer Kubota's Rental Strategy |
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Zimmerer Kubota Expands its Family Dealership |
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Zimmerer Kubota's Partnership with the Fort Worth Stock Show |
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