Despite its name, Tractor Supply Co. (TSCO) doesn’t sell much in the way of agricultural equipment. Unless a rural lifestyle equipment dealer is into selling products for livestock and pets, truck hardware and seasonal products like lawn and garden items, gifts and toys, TSCO isn’t directly competing for customers who want to purchase farm machinery.
According to the company’s recently released 2015 Annual Report, TSCO’s merchandising strategy focuses on just about anything but tractors. Its product lineup includes (% of net sales in 2015):
- Equine, livestock, pet and small animal products, including items necessary for their health, care, growth and containment (44%);
- Hardware, truck, towing and tool products (23%);
- Seasonal products, including heating, lawn and garden items, power equipment, gifts and toys (20%);
- Work/recreational clothing and footwear (8%); and
- Maintenance products for agricultural and rural use (5%).
For the record, TSCO reached $6.2 billion in net sales (up 9%) through its 1,488 store locations in 49 states in 2015. It plans to add 114 locations this year.