Management and marketing features topped the most-viewed stories on RLD.com in July. Rural Lifestyle Dealer’s free marketing ebook download ranked number one, Bob’s Clements’ views on being a dealership of the future ranked second; and how to teach a good work ethic ranked third.

News from manufacturers ranked high as well, including extended warranties from Mahindra, a new UTV from Cub Cadet, Kohler’s first twin-cylinder EFI engine for consumer lawn mowers; and a compact no-till seeder from Great Plains.

Finally, dealers were interested in the financial metrics that PrairieCoast Equipment monitors (the 2015 multi-store Dealership of the Year) and strategies for better selling.

And, please take a look at our story on how you can prevent rollover tragedies. In the comments section, share how you’re educating your customers on the proper operation of equipment.

Top 10 Most Viewed Online Stories in July

1. New Free eBook: Dealer Marketing Strategies

2. Create a High Performance Dealership with Bob Clements: How to Be a Dealership of the Future

3. From the Desk of Lynn Woolf: 6 Ways to Teach a Good Work Ethic

4. Mahindra Announces 7-Year Limited Powertrain Warranty

5. Cub Cadet Adds Challenger 400 to its Utility Vehicle Lineup

6. Kohler Develops its First Twin-Cylinder Engine with EFI Technology for Consumer Lawn Mowers

7. Great Plains Releases Simple Seeder

8. Evaluating the Health of the Dealership: Top Metrics to Monitor

9. Big Picture: 10 Ways Not to Lose a Sale

10. From the Desk of Lynn Woolf: Preventing Rollover Tragedies

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RLD Staff

Rural Lifestyle Dealer's team of writers and editors cover the ag equipment industry, providing insights and strategies for dealers. The team focuses on equipment for the hobby farm, small acreage farmer, large property owner, landscaper and light construction markets.

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Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Top 10 Rural Lifestyle Industry Stories in July 2016

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RLD Staff