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Market Opportunities: Exploring the Rural Lifestyle Market

A look back at how the market has changed over the last decade through the “Market Opportunities” series.

By Kim Schmidt posted on January 25, 2016 | Posted in Best Practices

The markets served by rural lifestyle dealers are far and wide. The customer base can range from professionals who know the equipment they need to keep their businesses running and profitable to inexperienced homeowners who require a lot of guidance and education.

Marshall Power Equipment Celebrates 60 Years in Business

March 21, 2014 | Posted in Manufacturer News, Best Practices

Currently Marshall's has two stores located at 5151 Mayfield Road, Lyndhurst, and 7898 Mayfield Road, Chesterland. Both stores offer its customers quality outdoor power equipment, service department, and replacement parts. If you need assistance with transporting your equipment to their location, Marshall's offers pickup and delivery for a nominal fee

From the Desk of Lynn Woolf

Win or Lose a Customer at the Service Counter

April 23, 2013 | Posted in Dealership Marketing

Your service department can win you repeat business when they extend the life of a machine, but a repair job done wrong can cost you customers.

[Video] Separate Rural Lifestyle Equipment Sales Area Boosts Customer Confidence

April 22, 2013 | Posted in Best Practices, Rural Lifestyle Market

Alan Foy, turf sales representative with A&M Green Power, shares lessons he has learned through his 35 years selling farm and rural lifestyle equipment.

Selling the Rural Lifestyler: People Buy Products from People They Like

By Rodney Miller posted on April 6, 2012 | Posted in Rural Lifestyle Market

As a former basketball coach, even my best teams had games where we tripped over the end line stepping onto the court. These were always followed with several practices where we focused on the "fundamentals"? and got back to the basics of what made us good in the first place.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.