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Articles Tagged with ''Simplicity''

Dealer How-To: Sosler’s Finds Success with Email Marketing

Ray Sosler III of Sosler’s Garden & Farm Equipment shares how his dealership is using email and text message marketing to increase sales.

By Lynn Marcinkowski Woolf posted on March 20, 2017 | Posted in Best Practices, Dealership Marketing

Ray Sosler III of Sosler’s Garden & Farm Equipment shares how his dealership uses email and text message marketing to increase sales.

Season-to-Season: Power Centers of Madison

By Kim Schmidt posted on November 9, 2016

Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own. At that dealership, Nolden was the general manager while Prochaska managed the shop. “We were pretty much running the business. The owner of the dealership was trying to sell it at the time, but things didn’t come together the way we wanted to buy the place,” Nolden says.

Introducing Briggs & Stratton's 2017 Lineup

November 9, 2016 | Posted in Product Innovations

Todd Teske, president and CEO of Briggs & Stratton, outlines the company's new product introductions and enhancements for 2017.

Dealer Profile

Falls Farm & Garden Equipment: Doing What’s Right

Falls Farm & Garden Equipment prides itself on its large inventory, personal service and its commitment to operating with integrity.

By Lynn Marcinkowski Woolf posted on August 6, 2016 | Posted in Dealership Marketing

Tim Havens started Falls Farm & Garden Equipment in 1982 in Hudson Falls, N.Y., when he was just 20 years old and still in college. He was finishing up his degree at the local community college and would close the store when he needed to leave for class.

Season to Season

Expanding the Business

The owners of Power Centers of Madison talk about the struggles and successes of opening a second store.

By Margaret Naczek posted on August 6, 2016 | Posted in Dealership Marketing

With summer sales of lawn and garden equipment in full swing, Ed Prochaska, co-owner of Prairie Power Center, always has a full list of things to do at his dealership in Sun Prairie, Wis.

Ferris Industries Looking to Expand After Reaching Full Capacity at New York Plant

May 12, 2016 | Posted in Manufacturer News

Source: Oneida Dispatch

The company plans to have increased production ability in place starting in 2018.

Wells Fargo Commercial Distribution Finance Announces Financing Extension with Briggs & Stratton

April 27, 2016 | Posted in Manufacturer News

The extension will be used to support wholesale floor plan financing of consumer and commercial riding equipment, portable generators, pressure washers, snow blowers and lawn mowers.

Choosing Which Lines to Carry

April 23, 2016 | Posted in Best Practices

Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, carry 11 different lines of equipment. While manufacturer representatives regularly visit the dealership, Duane Nolden, co-owner, says the only new line they’ve taken on in the last 2 years is Ventrac.

Reinvesting in the Business

April 23, 2016 | Posted in Best Practices

Every few years, Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, invest in facility improvements, says co-owner Duane Nolden.

Marketing Opportunities: Moving More Used Equipment

Learn strategies for increasing revenue from used equipment sales, including setting metrics, understanding demand and more.

By Lynn Marcinkowski Woolf posted on April 23, 2016 | Posted in Best Practices

The rural equipment market, both new and used, is not showing signs of the downturn being experienced now for production agriculture dealers. For instance, values for used tractors in the 100 horsepower or less range have been trending up in recent years, compared with an overall downward trend for used farm equipment, according to Machinery Pete’s Fourth Quarter 2015 Used Values Index.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.