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Gravely Partners with Yamaha on Launch of First-Ever Yamaha V-Twin EFI Engines for OPE Industry

Gravely and Yamaha have partnered to offer the first-ever Yamaha V-Twin EFI engine for the OPE industry. The engines can be ordered now and will be available in Spring.
By Kim Schmidt posted on October 17, 2016 | Posted in Manufacturer News
Gravely and Yamaha have partnered to offer the first-ever Yamaha V-Twin EFI engine for the OPE industry. The engines can be ordered now and will be available in Spring.
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Bonus Content: Earning Gold

August 17, 2016 | Posted in Manufacturer News
Three rural equipment manufacturers and 12 OPE manufacturers earned Gold Award recognition in the 2016 Dealer-Manufacturer Relations survey. Here are comments from many of those recipients on why they believe dealers recognized them.
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Season to Season

Expanding the Business

The owners of Power Centers of Madison talk about the struggles and successes of opening a second store.
By Margaret Naczek posted on August 6, 2016 | Posted in Dealership Marketing
With summer sales of lawn and garden equipment in full swing, Ed Prochaska, co-owner of Prairie Power Center, always has a full list of things to do at his dealership in Sun Prairie, Wis.
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Dealer-Manufacturer Relations Survey: Making the Grade

Rural equipment manufacturers score well on the 2016 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey.
By Lynn Marcinkowski Woolf posted on August 6, 2016 | Posted in Data & Forecasts
Outdoor power equipment (OPE) manufacturers outperformed all other manufacturers in the 2016 Equipment Dealers Assn.’s (EDA) Dealer-Manufacturer Relations Survey. LS Tractor, a compact and utility tractor manufacturer, received the Dealer’s Choice award for tractor manufacturers. John Deere received the Dealer’s Choice Award for full-line manufacturers.
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Choosing Which Lines to Carry

April 23, 2016 | Posted in Best Practices
Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, carry 11 different lines of equipment. While manufacturer representatives regularly visit the dealership, Duane Nolden, co-owner, says the only new line they’ve taken on in the last 2 years is Ventrac.
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Reinvesting in the Business

April 23, 2016 | Posted in Best Practices
Every few years, Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, invest in facility improvements, says co-owner Duane Nolden.
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Season-to-Season

Matching Customers with the Right Product All Year Long

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series.
By Kim Schmidt posted on April 23, 2016 | Posted in Best Practices
Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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