Articles Tagged with ''dealership marketing''

Dealers Sound Off

Focusing on Education

Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
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How to Follow Up When Prospects Say ‘Thanks, But We're Happy’

Salespeople need to disrupt buyer complacency and lead them into a receptive state before talking about the solutions.

If part of selling is about solving people’s problems, how do you sell when someone doesn’t have a problem with the products or services they’re using? According to a BizJournals.com story by sales consultant Lee Salz, 90% of customers say they are happy with their current supplier when first contacted by a salesperson.


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