Bob Clements of Bob Clements International, industry expert and Rural Lifestyle Dealer columnist, shares ways to compensate your dealership's inside sales staff to build teamwork and employee satisfaction.
The way a dealership presents itself impacts how it interacts with customers. A dealership that ensures “comfort” for customers can mean greater sales and customer loyalty.
The way a dealership presents itself impacts how it interacts with customers. A dealership that ensures “comfort” for customers can mean greater sales and customer loyalty.
This is a good time of year to reflect on changes you would like to see take place in your dealership. One area I would encourage you to consider is your employee compensation program.
Drive the profitability and growth of the parts department by creating a compensation and bonus program that looks at both increased sales and maintaining a predetermined profit margin.
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