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Getting Results with Do-It-Yourself Marketing

Three dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.

By Lynn Marcinkowski Woolf posted on November 7, 2018 | Posted in Best Practices, Rural Lifestyle Market

Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Doug Vahrenberg, Lee Parish and Ben Garton.

Massey Ferguson 1700 M series compact tractor

Massey Ferguson Debuts 1700M Series Compact Tractor

August 28, 2018 | Posted in Manufacturer News, Product Innovations

Upgrades in the engine, emissions system and cab make the 1700M Series the company’s most premium compact tractor to date. The series is intended for general farm and property maintenance tasks, landscaping, small-scale road and land grading, and light construction.

Technology Trends

What’s Coming in Tractor Technology? Massey Ferguson’s Perspective

August 27, 2018 | Posted in Manufacturer News

This installment in the Tractor Technology series highlights a conversation with Rex Edmunds, strategic marketing manager for Massey Ferguson.

Massey Ferguson Announces Two New Dealers for Compact, Utility Equipment

July 19, 2018 | Posted in Manufacturer News, Dealer News

Grass Roots Equipment, Batesville, Ark., and Long-Lewis Truck and Tractor, Bessemer, Ala., have recently added the Massey Ferguson compact line.

Dealer Profile

East Tennessee ATV & Powersports: All Work & All Play

The Clawsons of Elizabethton, Tenn., make running 3 businesses look easy, including a 1-year-old tractor dealership. To them, it’s as much recreation as it is work.

By Gregg Wartgow posted on April 21, 2018 | Posted in Best Practices

Jason Clawson always wanted to be in the tractor business. He just needed to wait for the right opportunity. His patience has paid off.

Riding Mower Recalled, Might Mow Backwards Without Warning

March 21, 2018 | Posted in Manufacturer News

Source: FOX 13

A riding lawnmower is being recalled due to the chance of it causing injury.

Dealer Business Trends & Outlook Report

Massey Ferguson Dealers' Outlook for 2018

By Lynn Marcinkowski Woolf posted on March 20, 2018 | Posted in Data & Forecasts

This breakout section of Rural Lifestyle Dealer's 2018 Dealer Business Trends & Outlook Report provides a deeper analysis of forecasts and opportunities for Massey Ferguson (AGCO) dealers.

Dealer Business Trends & Outlook Report

Dealer Outlook by Compact Tractor Brand

March 19, 2018 | Posted in Data & Forecasts

Dealers across all of the major tractor manufacturers are expecting total revenue and aftermarket revenues to be very positive this year.

AGCO’s Massey Ferguson Brand Adds 7 New Dealers

February 27, 2018 | Posted in Dealer News

AGCO reports it has added 7 dealers for its Massey Ferguson compact and utility equipment line.

Rural Lifestyle Dealer Names New Editorial Advisory Board

Select group of dealers to share insights, helping ensure coverage meets the needs of today’s dealer principals.

January 27, 2018 | Posted in Dealer News

Rural Lifestyle Dealer announces its new editorial advisory board, which is made up of a select group of dealers representing the Dealerships of the Year and others who have demonstrated excellence.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.