In case you’ve missed them, here’s a roundup of our most read items on RuralLifestyleDealer.com during the past month.

Indian tractor maker Mahindra reported that it had sold 21,032 units during November 2019, down by 19% from 25,949 units in November 2018.

This year, 25 member companies received AEM Advocates Program Gold awards for achieving the highest level of participation in grassroots advocacy.

Deere & Co. reported net income of $722 million for the fourth quarter ended Nov. 3, 2019, compared with net income of $785 million for the quarter ended Oct. 28, 2018. For fiscal 2019, net income attributable to Deere & Co. was $3.253 billion compared with $2.368 billion in 2018.

Social media can be a powerful business tool, but at its core, social media isn’t about sales, marketing or even communications messages. It’s about people and creating meaningful connections.

By establishing value and knowing how to communicate that to a prospect, the closing ratio goes up dramatically, but so do the margins. A sales-driven organization takes time, energy and the correct vision to have a highly competent team.

This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.