Rural Lifestyle Dealer talked with Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Vahrenberg says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month. He also believes traditional marketing tactics should still be part of a dealership’s overall marketing program.

Branson Tractor's new 2510h compact tractor weighs 700 pounds more than most competitive models and has three ranges for the hydrostatic transmission. Eldon Vander Ploeg of Branson outlines more features.

Kris Kiser, president and CEO of the Outdoor Power Equipment Institute, comments on the proposed year-round availability of E15 fuel as well as changes coming from the California Air Resources Board regarding emissions.

Austin Turf & Tractor received the 2018 Leadership Award from the Propane Education & Research Council. The dealership has 4 locations in Texas and New Mexico. Ben Davis, owner, shares details about the company. Also, Joni Nevill, owner of iMow Texas landscaping, comments about working with Austin Turf & Tractor.

Todd Teske, chairman, CEO and president of Briggs & Stratton Corp., talks about the company's recent acquisitions and the technologies it is focusing on including EFI, IoT (internet of things) and electrification.

Jeremy Wishart, director of off-road business development for the Propane Education and Research Council, shares details about the organization's leadership awards and its incentives for mower conversions.

TGB, a global leader in the ATV market, is entering the North American market with its 1000 series UTV prototype. George Lin, president, comments on looking for partners. He also comments on working with dealers, using the experiences gained when the company manufactured the Vespa scooter.

Sherwood Tractor recently launched its online parts store and in two months had already sold more than $10,000 worth of parts. The dealership earned Rural Lifestyle Dealer’s Dealership of the Year in the multi-store category.