The Intimidator Series is Bad Boy Mowers newest class-leading American-made utility vehicles offering unparalleled strength, power and performance.

Massey Ferguson, a global brand of AGCO (NYSE:AGCO), is introducing the new 5600 Series of mid-range tractors. The MF5609 and MF5610 bring new features and capabilities not currently available on the market to producers.

Rural Lifestyle Dealer caught up with Jerry Johnson, president of Woods Equipment Products Division, at the recent Ag Connect Expo in Kansas City to learn more about the company’s new partnership with Yanmar America.

Small family farms (having less than $250,000 in annual sales) account for 87% of all U.S. farms, according to USDA.

Every so often, I'll hear an argument for why companies shouldn't chase revenues, profits, and shareholder value.

The Ventrac 4500 tractor with Tough Cut Mower attachment is a sturdy mowing combination for tackling the toughest terrains. Designed for mowing high grass, thick weeds and small brush.

Home Depot Inc. plans to add more than 80,000 temporary workers ahead of its busiest season, about 14 percent more than a year ago, as a housing rebound spurs spending on remodeling and landscaping.

Toro is pleased to announce it will be exhibiting at the 48th Annual National Farm Machinery Show, February 13-16, 2013, at the Kentucky Expo Center in Louisville, Kentucky.

Lessiter Publications, Inc. of Brookfield, Wis., is pleased to announce that Michael Storts has been promoted to Vice President of Finance & Administration.

One of our greatest challenges in sales is trying to sell a large-ticket item to a budget-conscious buyer or one who had no idea of the price they would have to pay. How can you move that customer from "sticker shock"? into acceptance and finally on to making a purchase? Be prepared. This almost always takes more than one visit.