Recent elections saw new officers selected for the Recreational Off-Highway Vehicle Association Board of Directors. Former Secretary/Treasurer and Government Relations Manager at Yamaha Motor Corp. Brad Franklin was elected vice chair, while Kawasaki Motors Corp. Senior Advisor of Government Relations and Public Affairs Russ Brenan takes over the role of Secretary/Treasurer. Both join returning ROHVA Chair Jan Rintamaki, director of government relations for Polaris Industries, and ROHVA President Tim Buche.

The North American Equipment Dealers Association (NAEDA) has announced the recipients of its inaugural Dealer's Choice Award. The NAEDA Dealer's Choice Awards are determined from results of dealer evaluation data collected from the association's annual Dealer Manufacturer Relations Survey. The survey asks dealers to evaluate the companies whose products they sell in key areas correlated to a dealer's operational model.

Engine Products Group Petitions Supreme Court to Review E15 Decision

OPEI's Kris Kiser Comments on Engine Product Group E15 Appeal

Rural Lifestyle Dealer, the leading communication vehicle for dealers to the rural market, has compiled an extensive management report where we dig a little deeper than just the numbers to study dealer business trends and the outlook for 2013. The brand new report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2013 and so much more. It's the most comprehensive look at the burgeoning rural equipment market and the dealers serving this diverse customer base.

You can receive each issue of Rural Lifestyle Dealer simply by confirming your involvement in the rural lifestyle equipment industry. The process takes just a few minutes to assure that you'll receive issues for the next year.

The arrival of spring means storms, and storms mean generator and power equipment sales. But you can't make those sales and be a go-to resource for your rural lifestyle customers if that same storm knocks you out of business.

One characteristic that sets apart many rural lifestyle dealerships is the company culture and work ethic of the employees. Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the company culture at Mid-State. Customer service comes in as the top priority for the company.

Rural lifestylers who grow crops and produce for farmers markets may be a growing market opportunity for dealers.