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Marketing Matters - Word of Mouth Doesn't Just Happen

March 21, 2012 | Posted in Rural Lifestyle Market
Source: Charlie Glass, Contributing Editor
farmers are an articulate group of consumers who share their buying experiences with friends and neighbors. A good part of what they know about products and equipment comes by way of word of mouth from others who own similar products or have had an experience with a specific retailer.
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Kansas Dealer Turns Over Reins to High School Students for a Day

March 21, 2012 | Posted in Rural Lifestyle Market
Orscheln Farm & Home and Field Trip Factory today announced that the winner of the 2020: An Entrepreneurial Odyssey Business Plan Contest is Mrs. Shanna Evans Entrepreneurship 2 class, from Olathe East High School. For its prize, the class will have the opportunity to become business leaders for a day and run the local Orscheln Farm & Home store, located at 1160 W. Amity St., Louisburg KS, on Tuesday, March 27.
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From the Field

Send in the Specialist

By Chad Elmore posted on February 1, 2012 | Posted in Rural Lifestyle Market
Unlike the professional farmer, who often walks into the dealership knowing exactly what he needs and what he wants to pay, the rural lifestyler may know only that he or she needs "some equipment to finish a job this weekend." Upon entering an equipment showroom, it's likely that these consumers will have no idea what type of machinery is available to help them get the job done.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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