Rural Lifestyle Market

Defining a Company Culture

One characteristic that sets apart many rural lifestyle dealerships is the company culture and work ethic of the employees. Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the company culture at Mid-State. Customer service comes in as the top priority for the company.
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From the Field

Beat the Industry Outlook in 2013

Dealers have spoken and the rural lifestyle market outlook is good - not outstanding - but good. This is according to results from our sixth annual Dealer Business Trends & Outlook survey. A majority of dealers say 2013 results should be as good as or better than last year, but no significant increases in revenue.
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2013 Dealer Business Trends & Outlook

Dealers Maintain Positive Outlook for 2013

Consensus among dealers serving the rural lifestyle market is for a solid, stable year ahead.
It's probably all the talk about the "fiscal cliff" or a general uncertainty in the overall economy that seems to have businesses feeling they're operating in business limbo these days. But dealers selling equipment to hobby farmers, large property owners and professional lawn and landscape services are hanging on to a generally positive view about their business prospects for 2013.
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