Rural Lifestyle Market

Selling the Rural Lifestyler: Show Season Thoughts: Take Time to Sell

I love fairs and farm shows. The first farm show I ever attended was the Illinois State Fair in Springfield, Ill., way back in the mid 60s. Back then, farm equipment manufacturers displayed their newest equipment at state and county fairs. That day has largely passed. It was before the large farm shows of today were prominent, and before our society became so mobile. I always enjoyed seeing all the equipment and hearing salesmen from the factories promoting their products. It was a scenario we don't always emulate.


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From the Field

5 Things We've Learned About the Rural Lifestyle Market

This year, Rural Lifestyle Dealer marks its fifth year of publishing. We are proud to have been chronicling the rural lifestyle market from its early stages. People have credited us for bringing the term "rural lifestyle"? into the vernacular of dealers and manufacturers. We knew then and we know now: Dealers have questions about how to serve rural lifestyle customers, and Rural Lifestyle Dealer provides strategies to succeed.
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EPA Mandates Minimum 4 Gallon Buy of E15

The Environmental Protection Agency (EPA) has mandated that all consumers in the United States must purchase at least 4 gallons of gasoline when they go to the gas station, if they are getting fuel from a pump that also offers a new E15 ethanol-gasoline blend.
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