Rural Lifestyle Dealer is launching this “Great Ideas” series, sharing how dealers are solving issues that nag many others as well. In this kick-off feature, Proven Power, VineTech Equipment and Zimmer Power Equipment have researched, reached out and taken chances on new ways to recruit and retain employees as well as enhance their online reputation. See how they did it and adapt their ideas.
Lynn Marcinkowski Woolf is managing editor of Rural Lifestyle Dealer. She was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: email@example.com
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.