Solve problems to earn respect and business from fleet managers.

Dan Mabe, CEO and president of the American Green Zone Alliance and a former lawn care professional, shares trends and opportunities for dealers.

Big Box competitors continue to nag at dealers. Hear their thoughts on how they compete and differentiate from mass retailers.

The rural equipment market, both new and used, is not showing signs of the downturn being experienced now for production agriculture dealers. For instance, values for used tractors in the 100 horsepower or less range have been trending up in recent years, compared with an overall downward trend for used farm equipment, according to Machinery Pete’s Fourth Quarter 2015 Used Values Index.

Mike Lane started his dealership 16 years ago and now serves as the West Coast distribution hub for LS Tractors. He says he’s built his dealership, Lane Tractor Sales of Los Molinos, Calif., by offering a large inventory of price-competitive and reliable equipment — and making the most of opportunities.

They finish an “in-town” job at 5 p.m., only to start their second job as a farmer as soon as they get home. Your customers with off-farm employment need durable, reliable equipment so they can profitably raise crops and livestock during their limited evening and weekend hours.