The first event in our webinar series looks at exactly how dealers plan to grow their businesses. Managing Editor Lynn Woolf shares data and insights from dealers who responded to our 2015 Dealer Business Trends & Outlook survey. This event gives an insider’s view of the industry’s most comprehensive look at the growing rural equipment market.

For every sale, make it your goal to uncover other equipment customers need or that will make their job easier — providing a better long-term solution for them and more revenue for your dealership.

Mat and JoAnn McCleary of Whidbey Island, Wash., both worked full-time jobs when they started Frog Construction, a landscape maintenance and construction company, and several other business ventures. Their businesses allow them to do what they like best: work outside, be independent and meet new people.

In just 15 years, the Law family of Cortland, N.Y., has built a family of dealerships that includes CNY Farm Supply, CNY Power Sports, CNY Rental and CNY Storage. The dealerships, with their complementary equipment and services, beat the competition by meeting the needs of area farmers, rural lifestylers, homeowners, landscapers and others.

Intimidator is setting up partnerships and adding dealers at a time when the utility vehicle segment is one of the top movers in the industry. Intimidator, based in Batesville, Ark., manufactures the Intimidator side-by-side vehicle (SxS) as well as Bad Dawg accessories and the GroundHog Max UTV disc plow.

We realize that the time you're spending here on your computer or mobile device is time spent away from customers, your team or your long list of management responsibilities. So, we at Rural Lifestyle Dealer want to make every minute you spend with us worth it.

What comes to mind when you read this sentence: “Sometimes the idea for a small business comes from a bad experience, such as paying too much for something and thinking there must be a better way to get the product or service.”