Articles by Lynn Marcinkowski Woolf

Lynn Woolf
From the Desk of Lynn Woolf

Polaris's New Take on Big Box Doesn't Leave Out Dealers

Polaris recently announced its promotional partnership for its power sports division with Costco Auto Program (CAP) -- a new take on the large retailer strategy. Costco will not sell, only display, a select group of products and then direct interested members to the closest dealer who has signed up with the program.
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Lynn Woolf
From the Desk of Lynn Woolf

'Better Prices at Big Box Stores A Myth'

That's what Mike McCrate, owner of Tulsa New Holland of Tulsa, Okla., says on his website. His dealership is celebrating 31 years in business. Today, he faces competition from Home Depot, Lowe's and Tractor Supply - but he's not worried about it. He believes his service philosophy helps him beat big box prices and he uses that service philosophy to compete head on with lower up-front prices.
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