The 4 owners of Franklin Equipment spent most of their careers in the rental industry before purchasing the dealership in 2008. They're using that experience to transform the typical purchase and rental experience at the dealership's new location in Columbus, Ohio a 65,000 square foot super store situated on 13 acres.

The justification for a large purchase today is not whether someone can afford it, but whether they can afford the monthly payment. That means you are competing against anyone vying for your customer's monthly budget dollars, especially car or pickup payments.