Articles by Lynn Marcinkowski Woolf

Dealer Profile

Chattanooga Tractor's Recession-Time Risk Merges Dealer, Distributor Business Models

Chattanooga Tractor took an expansion risk in 2009 during a time when other dealerships were holding steady or cutting back. That risk redefined the dealership's business model when it became an assembly and distribution center for Mahindra Tractor. Just 4 years later, the dealership, based in Chattanooga, Tenn., is now building a new larger assembly and distribution center, which will open in January 2014.
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Dealer Profile

Rodgers and Sons: Changing with the Times

Clyde Rodgers, founder and co-owner of Rodgers and Sons, says his Cherry Creek, N.Y., dealership had to adapt to survive during its 25-year history. Some adaptations were by choice; some not. However, they've always worked to stay true to who they are: a small, family dealership that is committed to service.
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From the Desk of Lynn Woolf

Is 2013 Meeting Your Expectations?

It’s time for your midyear check-up. Or, depending on your dealership’s performance, maybe it’s time for a tune-up? Let’s crunch some numbers and see if 2013 is delivering what you hoped.
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From the Desk of Lynn Woolf

Rural Trend to Watch: Megaregions

Urban sprawl has been influencing rural life for decades. In fact, that sprawl has brought new customers into your dealership and contributed to the rural lifestyle and large property owner segment. Now, policy makers, land developers, planning officials and others are watching another urban/rural development trend: Megaregions. By 2050, there are expected to be 11 megaregions across the U.S.
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