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Articles by Lynn Marcinkowski Woolf

Best Practices: Take the Anxiety Out of Performance Reviews

By Lynn Marcinkowski Woolf posted on July 29, 2013 | Posted in Best Practices

If you want to motivate your employees, you give them a raise, right? Wrong. In fact, sometime a raise can even de-motivate an employee. "We all like to make money, but it is not the "be all and end all".

From the Field: 5 Ways to Sabotage a Sale

By Lynn Marcinkowski Woolf posted on July 21, 2013 | Posted in Niche Markets

Summer means rural lifestylers are out working, but they’re still buying, too. New projects will pop up all summer long, regardless of whether it’s too dry, wet, hot or cold.

From the Desk of Lynn Woolf

Last Impressions Matter, Too

By Lynn Marcinkowski Woolf posted on July 14, 2013

It takes just seconds to make the right first impression and let's say you nail it. Your customers feel welcome and your dealership lot, showroom and team are firing on all cylinders. The problem is that only takes you as far as the first 5 seconds in the sales process. What about the last 5 seconds of interacting with a customer, that last impression, and everything in between?

What Rural Lifestylers Want from You

Rural Lifestyle Equipment to the Rescue

Reliable, user-friendly equipment helps Longmeadow Rescue Ranch maintain 165 acres and care for hundreds of animals.

By Lynn Marcinkowski Woolf posted on July 12, 2013 | Posted in Best Practices, Dealership Marketing

Horses, chickens, ducks, geese, cattle, llamas, goats, sheep, pigs and 165 acres: That's the caretaking and grounds maintenance task for the team at Longmeadow Rescue Ranch in Union, Mo.

Season To Season: Heritage Tractor Sells Solutions

By Lynn Marcinkowski Woolf posted on July 12, 2013 | Posted in Manufacturer News, Product Innovations

This is the third installment in Rural Lifestyle Dealer's "Season-to-Season"? feature with Heritage Tractor. Challenges this summer: Find new ways to partner with customers on equipment, parts and service.

Market Opportunities: 'For Rent' for Profit

By Lynn Marcinkowski Woolf posted on July 11, 2013 | Posted in Best Practices, Dealership Marketing

The equipment rental industry is growing. Revenues are projected to increase 7.3% in 2013, 9.4% in 2014 and 12.9% in 2015, according to the American Rental Assn. (ARA).

Dealer Profile: Green and Sons

Dealer Profile: Green and Sons 'Take a Risk'

By Lynn Marcinkowski Woolf posted on July 11, 2013 | Posted in Manufacturer News, Best Practices

The Green family built its business on selling used equipment to farmers and dealers in the Midwest. Now, more than 50 years later, the family has found new success selling new equipment to rural lifestylers from a new location.

Best Practices: The Affordable Care Act: What Dealers Need to Know Now

By Lynn Marcinkowski Woolf posted on July 1, 2013 | Posted in Best Practices

It's been more than 3 years since President Obama signed the Affordable Care Act and the new healthcare regulations continue to be controversial. In fact, as of late May, Republicans in the House had tried for the 37th time to repeal the regulations.

Season-to-Season: Heritage Tractor

Using Special Events to Generate New Sales

By Lynn Marcinkowski Woolf posted on June 21, 2013 | Posted in Best Practices, Event Coverage

JD St.Clair, salesperson for Heritage Tractor, Harrisonville, Mo., shares how special events lead to sales and the importance of leveraging the dealership's service team.

Season To Season: Heritage Tractor

The Making of a Successful Dealer Event

By Lynn Marcinkowski Woolf posted on June 21, 2013 | Posted in Best Practices, Event Coverage

David Stockwood, Heritage Tractor's marketing manager, says a special event is a success when you sell customers the right machines for their acreages.

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How We Did It Docuseries: Worksaver (part 1)

Watch part one of an extended three-part video interview with Tim and Tom Burenga in this episode of the “How We Did it” Docuseries.

Click here to watch Part 2.
Part 3: Coming Soon
Full Docuseries: farm-equipment.com/innovators-docuseries

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