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Articles by Lynn Marcinkowski Woolf

Dealers’ Above-Average Rankings for OPE Manufacturers Holding Steady

However, the segment did not see the year-over-year improvement that tractor manufacturers earned in the 2019 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey.

By Lynn Marcinkowski Woolf posted on July 22, 2019 | Posted in Data & Forecasts, Rural Lifestyle Market

The 2019 Equipment Dealers Assn. (EDA)’s Dealer-Manufacturer Relations Survey shows OPE manufacturers again ranking highest of all the manufacturing categories.

ROXOR Announces Promotions, Expansion

By Lynn Marcinkowski Woolf posted on July 12, 2019 | Posted in Manufacturer News

ROXOR announces its summer rebate and sale promotions. A company spokesperson says the Mahindra ROXOR network is expanding, including expansion within agricultural equipment and construction equipment dealerships.

Improving the Employee Benefits Experience for Dealers, Employees

By Lynn Marcinkowski Woolf posted on June 25, 2019 | Posted in Dealer News

Rural Lifestyle Dealer talks with Clark May, analyst for OPOC.us, about what the company’s “one point of care” approach means and how it can help with recruiting and retaining employees.

RLD Exclusive

ASV’s Plans for Brand, Dealer Network, R&D

By Lynn Marcinkowski Woolf posted on June 14, 2019 | Posted in Manufacturer News, Product Innovations

Rural Lifestyle Dealer was on site for ASV’s introduction of its new VT-70 High Output Posi-Track Loader and talked with Justin Rupar, vice president of sales and marketing about the re-introduction of the ASV brand, plans for its dealer network and the direction of its research & development.

Consultant Floyd Jerkins Talks Marketing, Consolidation & Success

By Lynn Marcinkowski Woolf posted on June 10, 2019 | Posted in Best Practices, Rural Lifestyle Market

Floyd Jerkins, who sold his consultancy, Jerkins Creative Consulting, to Spader Business Management in 2015, is back working with dealers. He shares with Rural Lifestyle Dealer his thoughts about today’s success strategies.

No One Wants to Sell Me a Mower

By Lynn Marcinkowski Woolf posted on June 4, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

My zero-turn mower is dead — or at least I want it to be dead, but I get the feeling that no one wants to sell me a mower.

Q&A

Your Take on How Manufacturers are Meeting Your Needs

By Lynn Marcinkowski Woolf posted on May 30, 2019 | Posted in Dealer News, Data & Forecasts

Our summer issue will analyze the results of the Equipment Dealers Assn.'s latest Dealer-Manufacturer Relations Survey. What is your take on how your manufacturers are meeting your needs?

What are Your Retail Remodeling Plans?

We’d like to uncover the reasons behind your decision to remodel or expand and how you are accomplishing the improvements.

By Lynn Marcinkowski Woolf posted on May 19, 2019 | Posted in Best Practices

We’d like to uncover the reasons behind your decision to remodel or expand and how you are accomplishing the improvements.

Safety Resources

Pattison Agriculture Signs 'Mission Zero' Safety Charter

By Lynn Marcinkowski Woolf posted on May 15, 2019 | Posted in Best Practices, Safety Resources, Dealer-to-Dealer Resources

"As an industry, in many ways we are still in the dark ages when it comes to safety. Our organization has a keen focus on safety and changing our culture and that of our customers," says Arthur Ward, president and CEO of Pattison Agriculture, based in Swift Current, Sask.

Millennials Share Their Roles in a Family Dealership

Jennifer Gott and Whitney Kirby, part of the fourth generation of Killians of Hickory, North Carolina, share their millennial-view and why they chose to return to the family dealership after college.

By Lynn Marcinkowski Woolf posted on May 14, 2019 | Posted in Dealer News, Best Practices

Jennifer Gott and Whitney Kirby, part of the fourth generation of Killians of Hickory, North Carolina, share their millennial-view and why they chose to return to the family dealership after college.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.