Articles by Lynn Marcinkowski Woolf

Safety Resources

Binkley & Hurst Shares 'ABCs' of Skid Steer Loader Safety

By Lynn Marcinkowski Woolf posted on May 8, 2019 | Posted in Safety Resources, Dealer-to-Dealer Resources

The dealership, which has 6 locations in Pennsylvania, Virginia, Delaware and Maryland, offers this safety document they use in safety presentations.

Retail Expert Joins 'Fix My Problem' Panel

By Lynn Marcinkowski Woolf posted on April 24, 2019 | Posted in Best Practices

Turn to Paige Wittman of Miller Wittman Retail Design Group for any questions you have or challenges you're facing related to retail operations.

Shooting at Excel Industries: Looking Back & Moving Forward

By Lynn Marcinkowski Woolf posted on April 22, 2019 | Posted in Best Practices, Safety Resources

Paul Mullet, one of the owners and retired CEO and president of Excel Industries Inc., shares with Rural Lifestyle Dealer how they coped with the aftermath of the mass shooting at its Hesston, Kan., headquarters in February 2016.

Dealer Success Academy

5 Ways to Increase UTV Sales

By Lynn Marcinkowski Woolf posted on April 17, 2019 | Posted in Best Practices, Niche Markets

Don’t take accessories off the vehicle if the customer objects to the setup. Instead, redirect them. Learn other ways to increase UTV unit and accessory sales.

Pledging to Provide Safety Resources

By Lynn Marcinkowski Woolf posted on April 16, 2019 | Posted in Dealer News, Best Practices

Here's how we will support your efforts to ensure your team works safely and efficiently, every day.

Increase UTV Revenues by Knowing These Facts

Data shows that UTV customers are looking for models complete with accessories and upgrades — and are not generally price conscious.

By Lynn Marcinkowski Woolf posted on April 15, 2019 | Posted in Best Practices, Niche Markets

Increasing UTV sales and profits hinges on showing customers a complete package — a vehicle with multiple accessory options and upgrades, something more dealers should take advantage of, according to industry expert Steve Shankin.

See How Suchomski Equipment Gets More from Used Equipment Sales

By Lynn Marcinkowski Woolf posted on April 12, 2019 | Posted in Best Practices

Within 60 miles of his dealership, Jeff Suchomski competes with 9 John Deere dealerships, 7 New Holland dealerships and 12 Kubota dealerships. See how he competes on used equipment.

Turn Your Website into a Virtual Location

Take advantage of shifting buying behaviors and break down the barriers between your physical store and your online presence.

By Lynn Marcinkowski Woolf posted on April 12, 2019 | Posted in Best Practices, Dealership Marketing

Take advantage of shifting buying behaviors and break down the barriers between your physical store and your online presence.

Increasing Sales with an Effective Retail Strategy

Retail design expert Paige Wittman shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

By Lynn Marcinkowski Woolf posted on April 9, 2019 | Posted in Best Practices, Dealership Marketing

Retail design expert Paige Wittman of Miller Wittman Retail Design Group shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

Q&A

Q&A: What Are You Doing to Cut Costs?

By Lynn Marcinkowski Woolf posted on March 8, 2019 | Posted in Best Practices

Many experts see a lull ahead for the economy and dealer forecasts also show some moderation. It's always a good time to watch expenses, but especially now with uncertainty ahead.

Videos

Ferris Introduces 10-Year Suspension Warranty

Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.

Top Directory Listings

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