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Articles by Lynn Marcinkowski Woolf

Multi-Store Dealership of the Year 2019

2019 Dealership of the Year: Jacobi Sales Palmyra, Ind.

A 91-year-old family-owned business earns top honors through diversification, constant monitoring and a recognition that overall success is based on individual success.

By Lynn Marcinkowski Woolf posted on November 6, 2019 | Posted in Dealer News, Best Practices

A 91-year-old family-owned business earns top honors through diversification, constant monitoring and a recognition that overall success is based on individual success.

True or False: A Good Dealership Can Sell Anything

By Lynn Marcinkowski Woolf posted on November 5, 2019 | Posted in Best Practices, Dealership Marketing

A visit to Wright Brothers Implement Sales and a discussion with second generation owner Myra Powell got me thinking about this line, “A good salesperson can sell anything.” Can that line of thought be extended to “A good dealership can sell anything?”

Looking Back with Will Coates, Former Billy Goat President

Billy Goat Celebrates 50 Years

See the decisions, insight and leadership that helped the turf and debris management manufacturer expand its niche products to a global distribution.

By Lynn Marcinkowski Woolf posted on October 30, 2019 | Posted in Manufacturer News, Niche Markets

Billy Goat Industries is celebrating its 50th anniversary, boasting a portfolio of 11 debris and turf management products (some 90 SKUs) sold in North America and around the world. The company’s success attracted the attention of Briggs & Stratton, which acquired it in 2015.

Billy Goat’s 50th Anniversary: How the Company Grew, What’s Next

By Lynn Marcinkowski Woolf posted on October 29, 2019 | Posted in Manufacturer News, Niche Markets, Rural Lifestyle Market

Pierre Perieira, a 12-year veteran of Billy Goat Industries, highlights what the company did to grow, including the decision to be acquired by Briggs & Stratton in 2015. He also highlights what’s next for its production facilities and product development.

How Interstate Equipment Dealt with a Fatal Accident at the Dealership

By Lynn Marcinkowski Woolf posted on October 7, 2019 | Posted in Best Practices, Safety Resources

Lee Rogness, owner and manager of Interstate Equipment of Fergus Falls, Minn., shares his story in the hopes of helping fellow dealers cope with crises and plan for unknown crises.

BigDog Mower Co. Celebrates 10th Anniversary

By Lynn Marcinkowski Woolf posted on September 27, 2019 | Posted in Manufacturer News, Rural Lifestyle Market

BigDog Mower Co.’s timeline includes a launch, stagnation and an evolution to its current status as a premium plus zero-turn mower brand carried by 500 dealers in the U.S.

Q&A

What Would You Ask John Deere's New CEO?

By Lynn Marcinkowski Woolf posted on September 12, 2019 | Posted in Manufacturer News

The Deere & Co. board of directors recently elected John C. May to the position of Chief Executive Officer. A question for all dealers (those who carry John Deere or other manufacturers): If you had the chance, what would you ask John C. May?

Seeking Dealer Sources on Partnering with Landscapers

By Lynn Marcinkowski Woolf posted on September 6, 2019 | Posted in Dealership Marketing

We're looking into how dealers are partnering with landscapers and light contractors, beyond just selling and servicing equipment. Please share your ideas.

ROXOR Off Road Introduces Automatic Transmission, Targets Ag Segment

ROXOR Off Road recently introduced its automatic transmission utility vehicle, which joins its existing turbo diesel model.

By Lynn Marcinkowski Woolf posted on September 5, 2019 | Posted in Manufacturer News, Product Innovations

The UTV from Mahindra Automotive North America that was launched 18 months ago to powersports dealers is now being targeted to the ag segment. Rural Lifestyle Dealer was on hand for the introduction of its automatic transmission model.

Hammond Tractor Sells Compact Equipment to Hemp Producers

By Lynn Marcinkowski Woolf posted on September 5, 2019 | Posted in Niche Markets

Industrial hemp production is not just an opportunity for large ag equipment sales. Hammond Tractor has had a good year selling compact tractors, rototillers and even tractor mowers to hemp producers for weed control.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.