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Articles by Lynn Marcinkowski Woolf

Industry Q&A: How Wells Fargo is Changing How it Supports Dealers

By Lynn Marcinkowski Woolf posted on March 5, 2019 | Posted in Manufacturer News

Wells Fargo Commercial Distribution Finance has moved to an in-person consultative approach for dealer financing programs. Financing for consumers is not yet an option in the short term, but something they are investigating.

Why the Arctic Brand is Returning to Off-Road Vehicles

By Lynn Marcinkowski Woolf posted on February 12, 2019 | Posted in Manufacturer News

Ben White, marketing sponsorship manager for Textron Specialized Vehicles, explains why the company brought back the Arctic Cat brand name for side-by-sides and ATVs and shares more details about its new partnership with Bass Pro Shops and its TRACKER brand.

Manufacturer Viewpoint: LS Tractor Celebrates 10th Anniversary, Optimistic about Potential

By Lynn Marcinkowski Woolf posted on February 11, 2019 | Posted in Manufacturer News

Rural Lifestyle Dealer talked with Mike Blount, CEO of LS Tractor, who expects the company to grow faster than the market in 2019.

Dealer Business Trends & Outlook

2019 Forecast: Market Remains Solid, Signs of Moderation

Dealers say total and aftermarket revenues for rural equipment will be down slightly from last year. However, customer base continues to grow and key categories remain in high demand.

By Lynn Marcinkowski Woolf posted on January 16, 2019 | Posted in Data & Forecasts, Rural Lifestyle Market

The rural equipment market will bring good revenues again this year, according to Rural Lifestyle Dealer’s 2019 Dealer Business Trends & Outlook Report. However, dealers are indicating some caution in their forecasts.

You Need the Dealer Success Academy

By Lynn Marcinkowski Woolf posted on January 15, 2019 | Posted in Best Practices, Dealership Marketing

Now’s the time to sharpen your management skills and Rural Lifestyle Dealer’s inaugural Dealer Success Academy is the place to do it. This virtual on-demand conference is set for March 7-8, 2019.

Trends

Preparing for an Economic Downturn

By Lynn Marcinkowski Woolf posted on January 2, 2019 | Posted in Data & Forecasts

The U.S. economy has been rising for 27 months, a pattern that’s at least 8 months longer than typical, according to Alex Chausovsky, senior economic advisor with ITR Economics.

From the Desk of Lynn Woolf

Announcing Our First Dealer Success Academy

Rural Lifestyle Dealer’s first Dealer Success Academy — a virtual event — is set for March 7-8, 2019.

By Lynn Marcinkowski Woolf posted on December 19, 2018 | Posted in Best Practices, Dealership Marketing

The Rural Lifestyle Dealer team is pleased to announce our first Dealer Success Academy — a virtual, on-demand conference set for March 7-8, 2019. Here’s what’s different about the conference and why we think you’ll be excited to register today.

Sherwood Tractor: Knowing Retail

By Lynn Marcinkowski Woolf posted on December 15, 2018 | Posted in Best Practices

Bart Sherwood of Sherwood Tractor, Rosebud, Ark., shares how he uses his retail knowledge to expand the dealership. Sherwood Tractor is the 2018 Dealership of the Year in the multi-store category.

Q&A: What Growth Opportunities Do You See in 2019?

By Lynn Marcinkowski Woolf posted on December 12, 2018 | Posted in Best Practices

A new year brings optimism and promise for a better year than the one we are leaving behind. We’re reaching out to dealers to see what they’re looking forward to in terms of growth opportunities for the year ahead.

From the Desk of Lynn Woolf

What Should be Next for the Dixie Chopper Brand?

By Lynn Marcinkowski Woolf posted on December 10, 2018 | Posted in Manufacturer News, Dealer News

Dealers were among those caught by surprise as the official announcement about production ceasing worked its way through the network.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.