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Articles by Lynn Marcinkowski Woolf

Rural Lifestyle Dealer of the Year 2012: Mid-State Equipment

By Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Best Practices

Mid-State Equipment's success in the rural lifestyle market comes down to one word: Focus. Focus on the rural lifestyle customer. Focus on customer satisfaction. Focus on performance metrics to guide dealership strategies. This Wisconsin-based John Deere dealership is Rural Lifestyle Dealer's 2012 Dealership of the Year.

What Rural Lifestylers Want From You: Transforming Scrub Land

Janeth and Tom Tomlin have worked with the same equipment salesperson for six years to transform unruly acreage into a gathering place for their family.

By Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Rural Lifestyle Market

Janeth and Tom Tomlin’s life in the country began 13 years ago with the purchase of five acres about 30 miles south of San Antonio, Texas. Idyllic? Hardly.

Perspectives on UTVs: Bad Boy Mowers, Bobcat, Kubota, Polaris

UTV manufacturers offer an inside look at what sets their vehicles apart and how they support dealers

By Kim Schmidt and Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Product Innovations, Niche Markets

Rural lifestylers love working and playing on their properties. They are turning to utility terrain vehicles (UTVs) — in record numbers — to help them do both. Retail sales of UTVs in North America reached their highest level in 2011, with more than 280,000 units sold, according to Power Products Marketing. The trend is higher for 2012, with sales expected to climb another 12-15%.

Communicate: Let's Talk: How to Better Communicate with Your Employees

By Lynn Marcinkowski Woolf posted on October 8, 2012 | Posted in Best Practices

Are you looking for a Top 10 list for how to better communicate with your dealership team? Stop looking. Experts say communication is much too complex -- and important -- to be simplified into a list. "Everyone wants a checklist. It won't do you any good. Successful communication is a complex integration of thought, process and behavior"? says Bob Gray, president of the California Agricultural Leadership Foundation.

RLD Exclusive: Hustler Introduces '13 Line-Up, Including 'Raptor' Priced at Under $3,000

By Lynn Marcinkowski Woolf posted on October 8, 2012 | Posted in Product Innovations

Excel Industries introduced five new products for its Hustler brand of zero-turn radius mowers at its annual Hustler Days dealer meeting. The big news: the new Raptor, the company's first zero-turn mower that will sell for under $3,000 MSRP (manufacturer suggested retail price). Excel says more than half of the residential zero turns sold are at this price point.

What Your Customers Need To Know - Safe Operation of Chain Saws

By Lynn Marcinkowski Woolf posted on October 1, 2012 | Posted in Best Practices, Safety Resources

Chain saws are a necessary tool for the rural lifestyle, but can be 5 times more dangerous than driving a race car, experts say.

From the Desk of Lynn Woolf

Selling Equipment Despite the Economy

By Lynn Marcinkowski Woolf posted on September 24, 2012 | Posted in Best Practices

Economic indicators seem to be top news this past week or so — or maybe I'm just paying more attention to the numbers, with the election looming. For instance, the Federal Reserve says that the country's industrial output fell 1.2% in August, the biggest drop since 2009.

Feature Article

Educating Customers on Safe Operation of Loaders & Attachments

By Lynn Marcinkowski Woolf posted on September 24, 2012 | Posted in Best Practices, Safety Resources

Educating customers about safe operation is a critical dealer responsibility and failing to heed those responsibilities could put dealers — and customers — in jeopardy.

Mobile Marketing Series: Howard Brothers Launches Mobile Website

By Lynn Marcinkowski Woolf posted on September 11, 2012 | Posted in Dealership Marketing

Howard Brothers shares why it took the next step in its online strategy and launched its mobile website in August.

Dealership Marketing, Convention-Style

By Lynn Marcinkowski Woolf posted on September 6, 2012 | Posted in Dealership Marketing

Whether you love them or hate them, the Republican and Democratic conventions showcase the marketing strategies behind the election. We'll know soon which party won the vote. For now, let's take a look at the strategies and see about borrowing them to market your dealership.

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How We Did It Docuseries: Worksaver (part 1)

Watch part one of an extended three-part video interview with Tim and Tom Burenga in this episode of the “How We Did it” Docuseries.

Click here to watch Part 2.
Part 3: Coming Soon
Full Docuseries: farm-equipment.com/innovators-docuseries

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.