Marketing Opportunities: Winning Fleet Accounts
Solve problems to earn respect and business from fleet managers.
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Lynn Marcinkowski Woolf
Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com
ARTICLES
Marketing Opportunities: Moving More Used Equipment
Learn strategies for increasing revenue from used equipment sales, including setting metrics, understanding demand and more.
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Dealer Profile: Making the Most of Opportunities
Lane Tractor Sales builds business by offering competitive prices, a large inventory and finding new ways to expand.
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What Rural Lifestylers Want From You
Rural Lifestyler Works Around the Clock
Farmers and ranchers with off-farm jobs need equipment that can get big jobs done quickly.
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Top Articles
- Rural Lifestyle Dealer's Best of the Web: June 9, 2026
- Help! Where do I start in Parts?
- Roadrunner Expands Team with Addition of Trevor Revesz as Marketing Supervisor
- “Feels Like a Ferris” Campaign Highlights the Benefits of Ferris’ Patented Full Suspension
- Improve Your Profits in Service by Rethinking Your Pricing Strategies
Current Issue
Rural Lifestyle Dealer
What Rural Lifestylers Want from You
Dealers Forecasting Revenue Growth for Rural Lifestyle Segment
Earning Loyalty From Multigenerational Homesteaders
Must Read Free Eguides
Download these helpful knowledge building tools
- Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient
- Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients
- Create a High Performance Dealership with Bob Clements: Service Department Volume 3
- Create a High Performance Dealership with Bob Clements: Service Department Volume 2
Videos
Ferris Introduces 10-Year Suspension Warranty
Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.
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