Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

Market Opportunities

Finding New Ways to Increase Parts Revenue

Increase your parts department revenue with new strategies for proactive selling in the store, in the field and online.
Innovative dealers are finding new ways to help the parts counter expand from its role as support center to sales generator.
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What Rural Lifestylers Want From You: Electrifying the Hunt

Chip Davis, a hunter and farmer from Mississippi, is loyal to an equipment brand because of its environmental qualities and to a dealer he can count on.
Chip Davis farms 3,500 acres of cotton, corn, soybeans, wheat and milo in Mississippi. His working hours may be spent on a tractor or in a combine, but his free time is spent in the woods with his family, hunting deer and turkey or trapping coyotes.
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Dealer Profile

Rainbow Ag: Thriving After Acquisition

Jim Mayfield successfully transitioned the John Deere portion of his Rainbow Ag dealership to Belkorp Ag and is helping establish a new future for himself and both dealerships.
Jim Mayfield, president of Rainbow Ag, had a thriving 2-store John Deere dealership in northern California, yet he knew that he would never be the multi-store, multi-million dollar John Deere “dealer of tomorrow.”
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