Chris Kaplan and a crew of three spent the month of February hauling trees and flood debris from a ravine in rural Wisconsin. Access to the site was so difficult that the team had to mount a winch on their compact tracked loader rather than the grapple bucket they needed for the job.
It's been a few years since the housing bust crippled one man's plan to turn several acres of farmland into a subdivision in rural Jefferson County, where I live. You can still find a few "No Subdivision!" signs along a rural road, and some of them face three houses were built in that particular subdivision.
This week, the staff from Lessiter Publication's Ag Division -- including Rural Lifestyle Dealer, Farm Equipment, Precision Farming Dealer and No-Till Farmer -- will be walking the aisles at farm equipment shows in Louisville, Ky. and Tulare, Calif.
Unlike the professional farmer, who often walks into the dealership knowing exactly what he needs and what he wants to pay, the rural lifestyler may know only that he or she needs "some equipment to finish a job this weekend." Upon entering an equipment showroom, it's likely that these consumers will have no idea what type of machinery is available to help them get the job done.
An improving rural economy in the U.S. and Canada has equipment dealers who cater to rural consumers feeling optimistic about their opportunities for increasing sales revenue in 2012.
It's the start of a new year, and with it comes a sense of optimism. New Year's resolutions, both personal and professional, have been made and are not yet broken.
Market research recently conducted by The NPD Group shows consumers are buying more from specialty retailers, including outdoor power equipment dealers. This finding comes at a time when business is slow for mass merchandisers who also sell products listed under NPD's home improvement category.
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.