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How to Sell

Skid Steers & Attachments: Compact, Strong and Looking for Work

While the economic downturn hit compact equipment sales hard, dealers don�t have to stock new skid steers to sell attachments.
Often called the “Swiss army knife” of construction equipment, the compact and powerful skid steer and its tracked counterparts can find work on a hobby farm or in a landscaping operation as easily as they can on a building site.
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Visiting Rural King's Massey Ferguson Kiosk

Located in a strip mall on the south side of Martinsville, Ind., this Rural King store puts an old Wal-Mart building to good use. Inside is everything the consumer could need or want, including bird food, jeans, park benches, pedal boats and tractors.
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How To Sell Rotary Tillers: Sell Today, Till Tomorrow

Selling rotary tillers to rural lifestyle customers requires keeping them in stock and ready for delivery.
Picture this: I's a Friday afternoon in May, and the warm, dry weather is expected to continue through Sunday. Then, a couple shows up at your dealership and walks straight to the rotary tillers. Is your staff ready to close the sale?
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Explaining Ethanol

Corn-based ethanol has become the additive of choice for oxygenated fuel in the U.S. While that’s good news for the environment and the nation’s path to energy independence, ethanol can wreak havoc on small engines.
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From the Field: 2011 Will Be A Good Year

It's appropriate that the annual product Showcase issue runs in the same issue as our 2011 Rural Lifestyle Dealer Business Trends & Outlook report. Dealers are anticipating a good year, and many are interested in taking on new categories and brands of machinery.
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