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Articles by John Dobberstein

Perspectives on the Rural Lifestyle Market

Kioti Tractor: Thriving as a Sole-Source Supplier

By John Dobberstein posted on October 11, 2010
While major tractor manufacturers like John Deere, New Holland, AGCO and Kubota battle for global dominance and chase ever-elusive efficiency benchmarks, new faces are gaining a foothold on dealers’ lots throughout North America.
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From The Field

Think Like a Retailer

Earlier this year, we asked dealers to tell us what equipment is most popular with their hunting enthusiast customers.
By John Dobberstein posted on July 19, 2010
Some rural lifestyle dealerships have expanded their retail offerings and are very good at selling these goods.
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Special Report

Rural Lifestyle Dealer's 2010 Mid-Year Business Trends & Outlook

The market for zero-turn mowers, rotary cutters and UTVs remains hot, and the picture is stabilizing for small tractors.
By John Dobberstein posted on July 15, 2010
North American equipment dealers are confident that sales in the rural lifestyle market will remain stable or even increase over the remainder of the year, according to Rural Lifestyle Dealer’s 2010 Mid-Year Business Trends & Outlook.
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Dealer Profile

Rigg's Outdoor Power Equipment

Focusing on parts and service, this dealership has grown into a 4-location dealer network that hit $15 million in sales in 2009.
By John Dobberstein posted on July 15, 2010
While many dealers believe selling iron paves the way to profitability, Tom Rigg has built a 4-store dealer network with $15 million in 2009 sales focusing on the “back side” of the business: parts and service.
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What Rural Lifestylers Want From You: Ken Kozminski

An equipment dealer helped printing executive Ken Kozminski acquire the equipment — and the confidence — he needed to enjoy his passion for hunting and the outdoors.
By John Dobberstein posted on July 15, 2010 | Posted in Rural Lifestyle Market
Ken Kozminski says it’s easy for equipment dealers who are good listeners to up-sell items to rural lifestylers: “People who are passionate about what they’re doing have a tendency to spend more money on the things they enjoy.”
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Market Focus

Hunt Clubs Feed Hunters’ Passions

The challenges club owners face with rough terrain and demanding customers creates an ideal opportunity for an equipment dealership.
By John Dobberstein posted on July 15, 2010
The challenges hunt club owners face with rough terrain and demanding customers creates an ideal opportunity for an equipment dealership.
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Videos

RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Top Directory Listings
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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