Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

Mowing Down the Competition with Mobile Service

First popularized by John Deere, dealers of all colors can rev up their business by developing an on-the-property service program for consumers and rural lifestylers.
First popularized by John Deere, dealers of all colors can rev up their business by developing an on-the-property service program for consumers and rural lifestylers.
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Ethics: You Still Out There?

Lots going on these days. Weather challenges, rapidly advancing technologies, crazy markets, uncertainty on government programs and another year-end buying rush, to name a few. But just as critical as these things are to your operation, we, as a business magazine, also find an obligation to cover other management issues from time to time.
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