Mowing Down the Competition with Mobile Service
First popularized by John Deere, dealers of all colors can rev up their business by developing an on-the-property service program for consumers and rural lifestylers.
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Mike Lessiter
Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.
Contact: mlessiter@lessitermedia.com
Contact: mlessiter@lessitermedia.com
ARTICLES
What Rural Lifestylers Want From You - Mike Meeks
Now on his second rural homestead, this retired exec explains how equipment dealers can ‘make hay’ with customers just like him.
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How to Sell
All-Purpose Vehicles Opens Door to Consumer Retailing
Attractive to farm customers and consumers alike, ATV and UV sales are moving some ag dealerships to look like a cross between a motorcycle shop and a tractor store.
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What Rural Lifestylers Want From You: Dan and Robin Olson
Both widowed way too early, a mutual love of rural lifestyle horses eventually brought horse owners Dan and Robin Olson together for another chance at happiness.
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What Rural Lifestylers Want From You: A Tale of Two Customers
This 'tale of two customers' reveals the drawbacks of cookie-cutter sales approaches, since no two rural lifestyle buyers walking through your front door may ever be alike.
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Top Articles
Current Issue
Rural Lifestyle Dealer
What Rural Lifestylers Want from You
Dealers Forecasting Revenue Growth for Rural Lifestyle Segment
Earning Loyalty From Multigenerational Homesteaders
Must Read Free Eguides
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Videos
Ferris Introduces 10-Year Suspension Warranty
Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.
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