Nominations are now open for Rural Lifestyle Dealer’s “Dealership of the Year” program. This one-of-a-kind program recognizes North America’s best rural equipment dealer. All equipment dealerships in North America are eligible and there is absolutely no cost involved.DOY 2017 - 300

You are welcome to nominate your own dealership and manufacturers, customers and employees can also submit nominations. There is no limit to the number of nominations that an individual can submit and we do not reveal to the dealers who nominated them.

The benefits for entering are many and yet I hear these reasons and more for why dealers choose not to enter:

  1. I don’t want to call attention to my success or my competitors will steal my strategies.
    Here’s why that argument doesn’t hold up: Promoting your expertise, product lines and team builds upon your reputation and shows your customers and your manufacturers — through an objective third party — that they are making the right decision by doing business with you. And, sharing your good ideas and successfully implementing them are worlds apart. You are a success because you have the winning combination that is unique to your dealership.

  2. I don’t want to disclose confidential financial information.
    This doesn’t have to be a concern because any information you submit is held in confidence and viewed only by our panel of experts. We only publish financial results that you are comfortable sharing.

  3. I don’t have the time.
    The nomination process only requires a paragraph description. The next step requires submitting a simple qualification form, which asks for information that you most likely have readily available. You are welcome to submit as much supporting information as you would like for the judges consideration.

What other objections do you have? Are they really sound objections or excuses? You have a lot of competition for customers and their dollars. Why not take advantage of any opportunity to set yourself above your competition?

The deadline for entries is March 10, 2017. Go here to download the nomination form and to learn about a special consultation package for the award recipient from nationally recognized consultant Bob Clements. The award package includes a one-day, on-site diagnostic visit and year-long membership in a Dealer Success Group.

I sincerely hope you consider nominating your dealership. You and your team deserve it. And, wouldn’t it be a boost to your team to know they belong to a successful organization?

If you have questions, please contact me at